Comment by jjk166
17 hours ago
In the test these weren't coded language, they were randomly generated phrases. The finding is that the people who don't know how to decipher the code are easily impressed by it and have poor analytical skills.
17 hours ago
In the test these weren't coded language, they were randomly generated phrases. The finding is that the people who don't know how to decipher the code are easily impressed by it and have poor analytical skills.
The Gervais Principle by the Ribbonfarm guy gets into this: powertalk vs. babytalk
https://www.ribbonfarm.com/2009/10/07/the-gervais-principle-...
the Cornell article is basically just empirical testing of these concepts.
Also summarised in https://alexdanco.com/2021/01/22/the-michael-scott-theory-of...
this reads like an AI clickbait.
it does make Rao's original article a little easier to digest but it was already pretty tight through the first 3-4 parts.
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from TFA:
> “Corporate bullshit is a specific style of communication that uses confusing, abstract buzzwords in a functionally misleading way,” said Littrell, a postdoctoral researcher in the College of Arts and Sciences. “Unlike technical jargon, which can sometimes make office communication a little easier, corporate bullshit confuses rather than clarifies. It may sound impressive, but it is semantically empty.”
I'm taking issue with "semantically empty" and saying they're actually semantically rich, but they are coded signals. Coded signals become increasingly indistinguishable from noise.
But they're not semantically rich. People who speak the code aren't doing it to more efficiently communicate, such that a long and complicated message can be expressed quickly. They are taking a short simple message, stripping away all the details, then padding it such that it becomes more verbose and vapid. This makes the real message harder to decipher for the uninitiated, it removes information even for those who understand the code, and it serves as a display for people who appreciate the flourish. There may still be some meaning left, but it's semantically emptier.
Further much of it is not even code. Examples like the microsoft letter are clearly a performative act to soften the blow of bad news. No one in the know is reading such an email to discern some hidden message; it's written to not be read.
In exactly the sense my HTTPS packets are semantically emptier than my HTTP packets.
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But the article isn't about people who do the speaking or what their reasons or real meanings are, it's about people who like hearing it.
I'm always reminded of Asimov's Lord Dorwin: "[the linguistic analyst] after two days of steady work, succeeded in eliminating meaningless statements, vague gibberish, useless qualifications—in short all the goo and dribble—he found he had nothing left. Lord Dorwin, gentlemen, in five days of discussion didn’t say one damned thing, and said it so you never noticed."
In some cases, sure, they're semantically rich, but the result here is that in some cases it doesn't matter whether they are or not, that some people can't tell. That can still be true even if corporate jargon originated and is sometimes still used for rational-ish reasons.
> Eventually they figured out that language served a different purpose inside the bond market than it did in the outside world. Bond market terminology was designed less to convey meaning than to bewilder outsiders. Overpriced bonds were not "expensive" overpriced bonds were "rich," which almost made them sound like something you should buy. The floors of subprime mortgage bonds were not called floors--or anything else that might lead the bond buyer to form any sort of concrete image in his mind--but tranches. The bottom tranche--the risky ground floor--was not called the ground floor but the mezzanine, or the mezz, which made it sound less like a dangerous investment and more like a highly prized seat in a domed stadium. A CDO composed of nothing but the riskiest, mezzanine layer of subprime mortgages was not called a subprime-backed CDO but a "structured finance CDO." "There was so much confusion about the different terms," said Charlie. "In the course of trying to figure it out, we realize that there's a reason why it doesn't quite make sense to us. It's because it doesn't quite make sense."
The Big Short by Michael Lewis, page 101.
I thought a mezzanine was when you go see a movie at noon.
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yeah, this is frankly isn't really showing what people think it's showing. The "not bullshit" examples are all manager-speak and coded phrases like
"We plan to right-size our manufacturing operations to align to the new strategy and take advantage of integration opportunities."
What the study actually shows is that less skilled people find it harder to distinguish this sort of way of saying jobs are being lost or puffery about "we have permission from the market to be a world class, tier one partner" from generated manager speak that's incoherent or mixes the metaphors up like "covering all bases of the low hanging fruit" or "drilling down one more click on people"). Probably because those less skilled people have poorer reading comprehension in general and typically less exposure to corporate environments.
Or that those “nonsense” phrases are not actually nonsense when spoken by a manager.
The conclusion they’re nonsense comes from the random generation and the technical perspective on semantics; but it’s entirely possible they’re generating phrases that do have semantic meaning when said by a manager… and hence their whole study is flawed.
They quietly assume their conclusion, when assuming their generated phrases are vacuous rather than contain coded semantic content.
Jesus bro it looks like shit, it smells like shit, it has the same texture – it is shit, you can’t convince me it is a chocolate. The purpose of the corpo speak is to inflate manager ego and fool smooth brains.