Comment by allenu

You're probably right about the terminology being around for a while, but I think most people just called them smileys (i.e. ;) would be called a "winking smiley"). I remember seeing the term used maybe in the early- or mid-90s either on a BBS or Usenet and thinking "Ah, that's what they're called" and as a nerd being annoyed that nobody used that term colloquially.