Consumers are usually a whole different beast. Everything is different with consumers from sales and marketing to regulation, particularly in the financial sector. I don't see how it could be a natural move, especially not with a treasury product.
There are exceptions, though, like Mercury, which expanded to consumers after having success with their business banking product.
Consumers are usually a whole different beast. Everything is different with consumers from sales and marketing to regulation, particularly in the financial sector. I don't see how it could be a natural move, especially not with a treasury product.
There are exceptions, though, like Mercury, which expanded to consumers after having success with their business banking product.