Comment by utopiah
2 months ago
Nostalgia... Lego was amazing decades ago so we want it to remain so. It's not anymore though. The whole raison d'etre, namely infinitely recomposable bricks to be creative, was lost the moment they realized they were a LOT more money in custom sets. Sets become collectible, perishable, trends can form, secondary markets exists, etc. It's simply about the baseline, not the principle. Sorry.
The existence of specialty sets doesn’t subtract from creating building.
My kids get some of the specialty sets, build them, then hours later they’re either taken apart or heavily modified.
The specialty sets can provide some interesting unique pieces too. My kids have a photographic memory of each of those special pieces and which set they came from. They’ll remember them and search until they find that exact piece.
> Sets become collectible, perishable, trends can form, secondary markets exists, etc. It's simply about the baseline, not the principle. Sorry.
I don’t know what this is supposed to mean, but you can completely ignore secondary markets and collector sets if you want.
There are more sets and pieces than ever. You don’t have to collect anything.
> My kids have a photographic memory of each of those special pieces and which set they came from. They’ll remember them and search until they find that exact piece
I had the same skill (still do). Imagine following the instructions the first time. A part you're encountering for the first time stimulates the memory. I knew my collection like a dragon's hoard. For instance, I owned twelve white 1x2 tiles, all from Coast Guard Station, so that was the limiting piece when building tiny space-fighters...
Off-topic, but:
> My kids have a photographic memory
How do you know it is photographic memory? More than one of your kids have it? Do you know why or what may have contributed to its development?
> My kids have a photographic memory of each of those special pieces and which set they came from.
Read the whole sentence- this is clearly an informal use of 'photographic memory' to indicate that his kids are really into Lego and keep track of details in the way only kids can.
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> Of each of these special pieces
I didn't see him making any generalized claim. I recall the things I'm really into better than I do things I'm not, which is all I think he was saying about his kids. (My four year old remembers facts about volcanos - including the name of the scientist who made the claim - waaay better than he does where he left his shoes, so it tracks for me!)
You can still buy basic brick sets. With lot of nice color nowadays. Like the CLassics or Creator lines: https://www.lego.com/en-us/themes/classic
And for $100 you get a lot of bricks to play with and let your imagination go wild. Just don't buy sets aimed at adults and IP fansumers.
The point is: when I was a kid, all Lego sets consisted almost completely of general bricks. You could, and would, start building different things from the moment you got your first set, and the possibilities would increase exponentially once you got a few more sets. Any set contributed to your collection of building blocks to create new things.
I really don't get this sentiment. The only sets that I think didn't contribute like this were the bionicle stuff. Getting a few more unique parts with a set gives you more options, not less.
I think you have the same feeling I have with most modern sets (and especially technic ones): not blocky enough and too much smooth curved surfaces. But you can still make blocky stuffs if you want to, while being able to learn modern lego building methods and integrate those curved designs in your builds.
I don’t think this is true at all. What do you mean by “general bricks”? If anything there is more brick-built stuff nowadays.
For example the Creator 3-in-1 Castle (which I got for my son for Christmas) is pretty similar to castle sets I had as a child but basically way better and with brick built horses rather than large mould ones
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Lego sets aimed at children are still good! They work as standalone toys, and can also be reassembled, modified and combined. Very few toys are like this.
Adults collect them, true, but there are whole lines dedicated to them.
The "Creator" sets in particular I feel harken the most to the company's roots. They usually have a few different builds per set and include all sorts of unique pieces for making your own creations. They also usually have very fun designs.
I recently built the NES and Game Boy sets and thought both of those were really great. The NES is probably not priced for most people (we try to stay under 10¢ a brick), but the level of detail, whimsy, and mechanics are all really well done. There are hidden scenes and Easter eggs built into the system that are revealed as you build rather than highlighted as features on the box. I was genuinely surprised and had a lot of fun sharing that with my family as we realized what was coming together.
The Game Boy was much more affordable. Less whimsical, but brought back memories of taking apart electronics and marveling at what these circuit boards and components could possibly be doing.
The Game Boy is apparently one of the best sets of 2025, cleverly built and a nice display item. Still, it is for adults, kids have tons of other sets to choose from.
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Part of the problem is a solid 1/3 or more of Walmart's LEGO aisle is now various flowers - https://www.walmart.com/brand/lego/botanicals/10056123
These aren't being bought by kids and if the entire market becomes nostalgic adults, eventually they all die.
Its a kit for adults, ofc they are not being bought by kids.
My kids got a Minecraft set and just use the Warden as a toy and build with all the other bricks and a mat to put the poor lego characters in bad situations where they’ve woken the Warden up (he’s a strong enemy in Minecraft)
It was kinda funny to see the Lego Movie, which puts a bunch of emphasis on breaking the rules and mixing and matching everything, and then seeing them release the sets for the movie. I mean, it makes perfect sense. But it was still kinda lowkey humorous. But imo they're still a great toy; very fun to go to conventions and the like, where people just have giant piles of loose pieces you can buy by weight.
Lego is still amazing and you don't have to buy expensive sets for your kids to enjoy them. My son loves Legos and if he gets a set for his birthday it doesn't last long before he takes it apart and starts building other stuff with it.
This is one of those instances where it feels like people are terminally online. Or like the meme of the guy standing in the corner while everyone else is having fun at the party. You can find Legos being given away in a local buy-nothing group. It's still just as magical for kids as it ever was. These complaints are only from an adult who doesn't play with Legos. Who cares if sets become collectibles? Get other sets and have fun with Legos. These are toys that are meant to be played with. Play with them.
*Lego
They still sell the sets of generic bricks. At that point it is up to the individual customer to buy them if he prefers that. I could see your point if they stopped selling the more free form product, but they haven't.
These collectible (read: branded) sets are what saved them from bankruptcy, though.
Harry Potter did. Lego didn't anticipate that they would ship ONE MILLION copies of the first large Hogwart's school-castle set.
How can you go bankrupt with Lego? That's almost like going bankrupt with Coca Cola. It's probably one of the most if not the most recognizable toy brand there is. I'll have to read up on this, sounds like a fantastic voyage of mismanagement, if true.
https://blog.firestartoys.com/how-the-lego-company-almost-we...
It happened in the early 2000's. They actually posted a loss one year.
It was in one of those Netflix documentaries - I didn't realise it at the time but there was an 18 month period from 2003 to 2004 during which no new Harry Potter or Star Wars movies came out so sales of the licensed IP sets was down.
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Look at it from the corporation's viewpoint:
- they have a finite production capacity
- they have a finite warehousing capacity
- there is a certain number of sets which will be bought
- crates of bricks without an established design have a limited appeal and while a consistent SKU, don't have the baked in demand a new set will have
There's nothing stopping you from buying the basic sets and only the basic sets. They didn't stop making basic sets, unless you're objecting to the new colors that go beyond blue red yellow and black?
Co-branding is the death of good products, and in the case of toys, the death of fun
You can still buy “generic” lego sets if you want. Look for “Lego Classic” sets.
They're a bit too simplistic though.
Some of the classic 80s themes, like Space and Castle, primarily used regular bricks of reasonable sizes in a very limited palette of colours, with a few special parts unique to the theme. They were much more suited to taking apart and building your own creations.
These days, there's just too many specialised and small parts, and too many colours. Even if you buy a big grey Star Wars set, you'll find that the internal structure is often brightly coloured to make the instructions clearer - but this isn't ideal if you want to take it apart and build something else.
If you like City, Lego has you covered, even now (cue the old jokes about Lego City having 500 police stations, 400 fire stations, 20 gas stations, and no shops and no houses).
The other themes of old have been replaced by movie tie-ins, and it's hard to build a pirate world out of Pirates of the Caribbean sets
You can also only get so creative with lego. At the end of the day roblox/minecraft and video games trains kids to build more "relevant" things. Apart from tactility, I don't see what technic/mindstorm offers over digital.
You use your imagination. I had a tub of random parts from a bunch of old 80s and 90s sets that were since put into the blender that is a family of small children. I would build space craft. Big freighters with internal bays to hold smaller ships. Huge bases and compounds for my other toys. Various other vehicles and structures. I was basically constantly building for 10 straight years of my life. No sets. No plans. No eye strain from screens. Just pure creativity and imagination.
My point is lego has ceiling on imagination. Different in analogue world where most of building was physical. I grew up with buckets of mismatched lego and lots of technic sets, it was more interactive relative to other toys at the time, but now snapping bricks vs running server for minecraft city seems like baby mode.
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