Comment by alephnerd
20 hours ago
> Allowing OSX on iPhone would increase the utility of iPhone, leading to more sales
That assumption is not necessarily true.
What this implies is that there is a market of existing consumers that would not buy an iPhone because it lacks OSX support.
The iPhone portion of Apple's business generates around $144B in YoY revenue in Q1FY27 [0].
Whenever an organization contemplates building a net new capability like the one you mentioned, a quick test is whether it would be able to generate and sustain at minimum the equivalent of 1% of yearly revenue.
If this was a $1B revenue opportunity it would have been implemented, but it's not.
Nor is it a feature that can actively or dramatically increase Apple's market share in most markets.
A good proxy of such demand would have been a sudden increase in iOS users using USB-C screen share and a Bluetooth keyboard to interface with an iPhone in a desktop form factor (something which has been enabled since iOS 15), but such an increase has not happened.
[0] - https://counterpointresearch.com/en/insights/apple-reaches-a...
Consumers haven't been told they can do that though. It's not ergonomic to do that. There's not a Belkin plastic dock to support that use case, so I don't find that is a good proxy for it.
Consumers don't need to be "told" what to do. If there truly was demand, Samsung or other third-party vendors would have created an ergonomic dock for DeX enabled Samsung phones and it would have been a killer app.