I think this is actually the reason the Neo has 8 GB of RAM (non-upgradable). It’s their anti-cannibalization strategy.
They’re relying on the huge portion of their existing laptop market who self-identifies as “tech-savvy” or “enthusiast” and thinks 8 GB of RAM is a non-starter.
Those folks will keep buying Mac laptops at double (or triple, quadruple, …) the price.
> I think this is actually the reason the Neo has 8 GB of RAM (non-upgradable). It’s their anti-cannibalization strategy.
It has 8 GB of RAM because they wouldn’t be able to hit the price point of $599 with more; their target audience doesn't need more. It's also why the SSD is slower than a MacBook Pro or MacBook Air; it's the only device in the lineup other than the entry-level iPad with a sRGB display; the other devices have P3 Wide Color Displays. No Thunderbolt ports, only supports 1 external display and only at 4K. No Wi-Fi 7.
These are some of the compromises they made to keep the price down. They're also using a binned A18 Pro with 5 GPU cores instead of the 6 core version in the iPhone 16 Pro and Pro Max.
There are lots of potential customer for which a Mac laptop was out of reach; it's a lot more affordable at $49.91 /month for 12 months for the $599 model.
Its display is better than PC laptops in the same price range, but that display is a non-starter for graphic designers, video editors, etc.
> It's also why the SSD is slower than a MacBook Pro or MacBook Air;
It's actually not that much slower, at least if you compare machines with the same amount of storage. The M2 and M3 MacBook Air with 256GB comes in at 1700 MB/s[1], while the Neo with 256GB is... drumroll... 1700 MB/s[2].
Yes, Air and Pro machines with more storage are faster. I have not seen any benchmark of the Neo with 512GB, so maybe it lags behind the Air and Pro there. But I've not seen anyone publish a benchmark which actually demonstrates that.
> Apple is going to cannibalize their own laptop market.
As long as you buy a Mac laptop, Apple is fine with that, regardless of which one. That’s because they know who their customers are.
The Neo is in its own category; the $599/$699 Neo doesn’t compete with a 14-inch MacBook Pro with a M5 Pro, 24GB of RAM, and 1 TB SSD at $1899. If you know you need more RAM and storage than Neo, the M5 Mac Air is $1099. But if you need to stay under $1000, the decision is clear.
If anything, the Neo is more competitive with the entry-level iPad with 128 GB of storage at $349; with Apple's keyboard at $249, the total is $598, $1 less than the entry-level Neo.
For someone who wants a "real" laptop with more flexibility than an iPad, getting the $599 Neo is a no-brainer.
The smartphone destroyed the iPod. If Apple artificially made the iPhone not capable of playing songs, then people would just buy a Samsung phone (which could play music).
They are just covering all the market segments. This is for people who didn't want to shell out $1000 for a laptop for their kid, or have another one just to browse the web. Or they have an iphone but not a mac laptop, but now they might want one cause it's even cheaper than a phone. This will be pushed into schools probably as well.
M1 macbook air has been available at Walmart priced at $600-650 for years (8gb, 256 ssd). Why did that not cannibalize Apple's laptop market?
I think this is actually the reason the Neo has 8 GB of RAM (non-upgradable). It’s their anti-cannibalization strategy.
They’re relying on the huge portion of their existing laptop market who self-identifies as “tech-savvy” or “enthusiast” and thinks 8 GB of RAM is a non-starter.
Those folks will keep buying Mac laptops at double (or triple, quadruple, …) the price.
It has 8gb ram because the A18 pro chip has that baked in. They won't spend money on redesigning.
If next iteration has A19 pro chip in it - it will have 12gb.
> I think this is actually the reason the Neo has 8 GB of RAM (non-upgradable). It’s their anti-cannibalization strategy.
It has 8 GB of RAM because they wouldn’t be able to hit the price point of $599 with more; their target audience doesn't need more. It's also why the SSD is slower than a MacBook Pro or MacBook Air; it's the only device in the lineup other than the entry-level iPad with a sRGB display; the other devices have P3 Wide Color Displays. No Thunderbolt ports, only supports 1 external display and only at 4K. No Wi-Fi 7.
These are some of the compromises they made to keep the price down. They're also using a binned A18 Pro with 5 GPU cores instead of the 6 core version in the iPhone 16 Pro and Pro Max.
There are lots of potential customer for which a Mac laptop was out of reach; it's a lot more affordable at $49.91 /month for 12 months for the $599 model.
Its display is better than PC laptops in the same price range, but that display is a non-starter for graphic designers, video editors, etc.
That's why cannibalization is a non-issue.
> It's also why the SSD is slower than a MacBook Pro or MacBook Air;
It's actually not that much slower, at least if you compare machines with the same amount of storage. The M2 and M3 MacBook Air with 256GB comes in at 1700 MB/s[1], while the Neo with 256GB is... drumroll... 1700 MB/s[2].
Yes, Air and Pro machines with more storage are faster. I have not seen any benchmark of the Neo with 512GB, so maybe it lags behind the Air and Pro there. But I've not seen anyone publish a benchmark which actually demonstrates that.
[1] https://www.reddit.com/r/mac/comments/1gvovdt/the_ultimate_g...
[2] https://forums.macrumors.com/threads/macbook-neo-has-up-to-8...
> Apple is going to cannibalize their own laptop market.
As long as you buy a Mac laptop, Apple is fine with that, regardless of which one. That’s because they know who their customers are.
The Neo is in its own category; the $599/$699 Neo doesn’t compete with a 14-inch MacBook Pro with a M5 Pro, 24GB of RAM, and 1 TB SSD at $1899. If you know you need more RAM and storage than Neo, the M5 Mac Air is $1099. But if you need to stay under $1000, the decision is clear.
If anything, the Neo is more competitive with the entry-level iPad with 128 GB of storage at $349; with Apple's keyboard at $249, the total is $598, $1 less than the entry-level Neo.
For someone who wants a "real" laptop with more flexibility than an iPad, getting the $599 Neo is a no-brainer.
They famously ate their iPod market. It was the most successful consumer electric product ever and they destroyed it.
The iPhone has done well.
The smartphone destroyed the iPod. If Apple artificially made the iPhone not capable of playing songs, then people would just buy a Samsung phone (which could play music).
They are just covering all the market segments. This is for people who didn't want to shell out $1000 for a laptop for their kid, or have another one just to browse the web. Or they have an iphone but not a mac laptop, but now they might want one cause it's even cheaper than a phone. This will be pushed into schools probably as well.