Comment by ExoticPearTree

A smsller company would have a flatter structer and less management.

Waiting for my coffee now, I had a thought: what if you have more than one company providing the same service and for a project “lifetime” of say 5 years, the money is split procentually by what company attracts the more users and you make it so that for the services offered through this you can only use one company, but you can switch at anytime.