Comment by pndy

It's either some personal unquenched thirst for power or he thought that new digg will be as popular as these ~20 years ago, and that he'll be able to control content submitted and get paid for "promoting" it.

I've seen something similar over the last ~17 years: a bunch of same terminally online accounts uploading content from our local media outlets on country-related subs and local digg-like sites - both active and long defunct for 10 years now. Some of those users even appeared on mastodon and bsky.

The social link aggregators were created for people to share their favorite links, places from the Internet so others could see these and have fun, expand their knowledge and so on. For me it was the cherry on top of the web2.0 period where everything was fresh, beta and innocent. That lasted for a while up until other people, entities figured out that such sites can be used to promote their content, insert ads. The next stage was and remains till today opinion control by "curating" the content and/or reactions in discussions - still done by humans but more prevalent presence of convincing bots.

Reddit itself lost its impartial and independent status a while ago. Big subs related to media franchises or big corporations are heavily controlled to the point it's impossible to submit content that's critical. It's all happy world seen by pink glasses, or as some say toxic positivity. There are still niche places where moderation is limited but as I said last time, from my own experiences: such subs were targeted by bad actors who by submitting forbidden content tried to impose lockouts so later they could take these in their control.

hn isn't free of some of these issues either. while discussions still remain on good levels (tho degradation to reddit levels already happens), there's no control over content: there are accounts who do nothing but upload links every few minutes, hours.

I'm not sure if it's possible to have link aggregators or multi-thematic forums that could be free of such... issues. The similar problem with establishing "real estates" happened on lemmy when some part of userbase decided to abandon reddit due to controversial changes.