Comment by fullshark
8 hours ago
Cultural relevance of movies is already greatly diminished. Maybe these AI tools will trigger a reversion of movies to the days of the nickelodeons where plot, story, and character are irrelevant and people just shell out money (attention) as long as the moving image looks cool.
Can't it be both? In Marvel movies the plot, story, and characters are irrelevant and it's still the current greatest American cultural export.
You may want to watch again the movies that created the franchise.
All the successful Marvel movies are completely based on the characters.
A lot of the best Marvel movies are really other genres wearing a marvel skin
Look at Captain America: The First Avenger. It's a pulpy world war 2 film, really. If you took Captain America out it would still be a fun film. Captain America: The Winter Soldier is a spy thriller
Ant Man is a heist movie, like Oceans 11. Guardians is a sci fi comedy.
After a while they started to all just become "Marvel Movies" and that's the point they stopped being nearly as fun imo
2 replies →
There will be some creative people that can now tell stories they couldn't before with AI, but I think by and large the major use case is to create short form video clips to get attention on the internet (advertising). I don't foresee a "movie" (meaning narrative story told via visuals and sounds in 1-3 hours) renaissance happening, in part because I think the form is fully mature and there's not really much more that can be done with it. It's essentially gonna be where Jazz music is today in 40 years, it will have its fans, and there will be talented practitioners, but every year it will be more and more culturally irrelevant.
It could be "film" as a medium is dead- but most likely 1+ hour video fictional story telling as a medium is just a very broad category and will probably continue to exist as a format that people enjoy.
It could be that in 20 years the Oscars are like the Jazz awards (the Grammys? - I listen to Jazz but I can't name a single Jazz Grammy winner)
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They might have been in the last decade, but now it’s just yet another franchise audiences have stopped caring about.