Comment by keybored

> Businesses can't create demand from thin air with marketing.

I would never suggest ex nihilo demand. There’s always some seed.[1]

Women back in the day didn’t smoke. Untapped market. A marketing campaign convinced a lot of women that smoking was something that liberated women did.

I’d say convincing people that replacing clean air with carginogenic fumes gets pretty close to a manufactured want.

[1] For cigarettes: maybe stress relief from nicotine.