← Back to context Comment by whaleofatw2022 12 hours ago Idk im not sure why they bought Beats aside from marketing hype in the first place... 3 comments whaleofatw2022 Reply JSR_FDED 8 hours ago Beats is a $1B+ a year business. Investment-wise it was a no-brainer.Cultural cachet of Beats - note how Apple kept the brand.Jimmy Iovine & Dr Dre showed them how to tap into a new demographic.It helped Apple get up and running with streaming faster, they needed to compete with Spotify. AdamN 2 hours ago The Beats brand was a great entrée to an entire market segment that Apple was trying to better access. I'd say it was a masterful acquisition (and integration). raw_anon_1111 10 hours ago For Apple Music
JSR_FDED 8 hours ago Beats is a $1B+ a year business. Investment-wise it was a no-brainer.Cultural cachet of Beats - note how Apple kept the brand.Jimmy Iovine & Dr Dre showed them how to tap into a new demographic.It helped Apple get up and running with streaming faster, they needed to compete with Spotify.
AdamN 2 hours ago The Beats brand was a great entrée to an entire market segment that Apple was trying to better access. I'd say it was a masterful acquisition (and integration).
Beats is a $1B+ a year business. Investment-wise it was a no-brainer.
Cultural cachet of Beats - note how Apple kept the brand.
Jimmy Iovine & Dr Dre showed them how to tap into a new demographic.
It helped Apple get up and running with streaming faster, they needed to compete with Spotify.
The Beats brand was a great entrée to an entire market segment that Apple was trying to better access. I'd say it was a masterful acquisition (and integration).
For Apple Music