← Back to context Comment by whaleofatw2022 14 hours ago Idk im not sure why they bought Beats aside from marketing hype in the first place... 5 comments whaleofatw2022 Reply JSR_FDED 10 hours ago Beats is a $1B+ a year business. Investment-wise it was a no-brainer.Cultural cachet of Beats - note how Apple kept the brand.Jimmy Iovine & Dr Dre showed them how to tap into a new demographic.It helped Apple get up and running with streaming faster, they needed to compete with Spotify. AdamN 4 hours ago The Beats brand was a great entrée to an entire market segment that Apple was trying to better access. I'd say it was a masterful acquisition (and integration). KoolKat23 2 hours ago I completely disagree.Beats brand basically disappeared after that or at the least has become "uncool".Apple had iTunes already, they very well could've acqui-hired and improved their service themselves.Apple music slowly died and is only becoming resurgent now, many years later. menno-dot-ai 22 minutes ago Beats (or I guess Apple under the Beats name) still make H1/2 based in-ears that are generally well received. raw_anon_1111 11 hours ago For Apple Music
JSR_FDED 10 hours ago Beats is a $1B+ a year business. Investment-wise it was a no-brainer.Cultural cachet of Beats - note how Apple kept the brand.Jimmy Iovine & Dr Dre showed them how to tap into a new demographic.It helped Apple get up and running with streaming faster, they needed to compete with Spotify.
AdamN 4 hours ago The Beats brand was a great entrée to an entire market segment that Apple was trying to better access. I'd say it was a masterful acquisition (and integration). KoolKat23 2 hours ago I completely disagree.Beats brand basically disappeared after that or at the least has become "uncool".Apple had iTunes already, they very well could've acqui-hired and improved their service themselves.Apple music slowly died and is only becoming resurgent now, many years later. menno-dot-ai 22 minutes ago Beats (or I guess Apple under the Beats name) still make H1/2 based in-ears that are generally well received.
KoolKat23 2 hours ago I completely disagree.Beats brand basically disappeared after that or at the least has become "uncool".Apple had iTunes already, they very well could've acqui-hired and improved their service themselves.Apple music slowly died and is only becoming resurgent now, many years later. menno-dot-ai 22 minutes ago Beats (or I guess Apple under the Beats name) still make H1/2 based in-ears that are generally well received.
menno-dot-ai 22 minutes ago Beats (or I guess Apple under the Beats name) still make H1/2 based in-ears that are generally well received.
Beats is a $1B+ a year business. Investment-wise it was a no-brainer.
Cultural cachet of Beats - note how Apple kept the brand.
Jimmy Iovine & Dr Dre showed them how to tap into a new demographic.
It helped Apple get up and running with streaming faster, they needed to compete with Spotify.
The Beats brand was a great entrée to an entire market segment that Apple was trying to better access. I'd say it was a masterful acquisition (and integration).
I completely disagree.
Beats brand basically disappeared after that or at the least has become "uncool".
Apple had iTunes already, they very well could've acqui-hired and improved their service themselves.
Apple music slowly died and is only becoming resurgent now, many years later.
Beats (or I guess Apple under the Beats name) still make H1/2 based in-ears that are generally well received.
For Apple Music