Comment by nlitened
3 hours ago
If I had to guess, I think it’s marketing — just like adding weights to the insides to make them feel more “premium”.
I’d guess that the target audience would argue that real lossless music experience requires high-bandwidth wires, and is not possible over the air without degradation.
But that’s the thing, apparently it’s not using Bluetooth but actually uses their new wireless chips to transmit the data over radio (maybe it uses WiFi, maybe something else). So it’s not using Bluetooth, which doesn’t have enough bandwidth for lossless.
I don’t think “it’s just marketing” is the reason, Apple always positioned themselves as the premium option with these things. Being the only wireless lossless headphone would be right on Apple’s expected feature list.