Comment by gwbas1c

I think there was a fallacy that suddenly the whole of the general public would rush to stop eating meat and would accept a meat-like substitute; and that vegetarians craved something that tasted like meat.

This of course was completely false, but far too many people let themselves get caught up in hype instead of reason.

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I remember having an excellent veggie burger at a bar, and then when I went back a year later, it was replaced by Beyond or Impossible, and the bar tender was pretty open about how it was gross but their distributor pushed it on them. That of course pissed off the vegetarians who didn't like meat and had no desire for a meat-like substitute.