Comment by bawolff
6 days ago
It does seem like that is literally what happened.
The only people i ever hear say anything positive about beyond burger (after the novelty wore off) was meat eaters. Vegeterians, for whatever reason, tended not to like it. But meat eaters were always going to choose meat anyways, so it seems like nobody actually bought it.
I feel like I am exactly the target demographic. Love the taste of meat. Would eat it every day if there were no consequences. But I mostly cook vegetarian at home because my wife is veg and I do somewhat care about the impacts of factory farming ('ethical' meat being stupid expensive). For me Beyond burgers are a good way to scratch that itch a bit. I feel like there must be many more people like me because meat is both delicious and problematic but maybe that's my own bias.