Comment by Gigachad
5 days ago
People put that stuff up on Google maps, Facebook, and Instagram now.
I know it’s not popular with the crowd here, but those platforms are free, easy to use, and where the customers are. The mainstream options for a website like squarespace are absurdly expensive.
Yes and no. I find the restaurant on Google maps but 9/10 times the menu is either outdated or not properly structured and having a link to the menu website is better. So Google maps is the top of the funnel but I still appreciate a website.
For many local places here, the only way to get the menu online is if a customer posted a photo of the menu on Google maps or something.
And 1/3 of the time, that photo is too blurry and off-angle and whatnot to even read properly.
I can’t help but think what this means is just that the menu isn’t that’s important as a marketing tool. If having an up to date website and menu resulted in a noticeable boost in business, every restaurant would have it.
Average person either finds the place through google maps or a TikTok video, checks a few photos of the food or venue, then goes. Doesn’t matter what the exact menu is because there are plenty of options and something will be appealing.
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What makes you think that the menu in the website is not going to be outdated.
I think the parent is making the assumption that a business owner would be able (and willing) to update the menu on their own website, whereas random pictures on Google Maps/Instagram might not have the most recent menu.
Really the previous comment should have mentioned Yelp, and perhaps Tripadvisor for non-American customers.
Google maps makes sense at least, but you're straight losing money if all you have is an instagram page. I can't tell if the facebook mention is a joke or not.