Yup. The Facebook brand was long dead, and Meta is a good tech name even outside of AR/VR or metaverse. The fact that no one calls the company Facebook anymore shows that the rebrand was successful.
Is it really? Instagram, arguably the most popular (or maybe just behind TikTok, I'm not sure) social network currently, has successfully disengaged from the tainted Facebook name entirely. It may seem like a small thing but I do think that has a deep impact on the average person's perception of the service. Especially in the younger generation, the Facebook name has a definite "ick" to it (is that what the kids say these days?), even if it's just because it's the "boomer social network" and not because of the myriad privacy concerns associated with it.
Is it possible all this was a major ploy to get around antitrust? I'm aware FB has been working on VR for a while even beyond the Oculus that they purchased but it's like... "Facebook bought Whatsapp, yes, but; we're Meta"
the rename came at a nadir of "Facebook" brand when there was lots of hate for misinfo, genocide incitement on the platform, etc. I think that's the more important context rather than "lol i bet we'll fool the antitrust guys w/ a quick name change"
They needed to rename the company anyway to get away from bad press. It worked. I think they're quite happy with their current name.
Yup. The Facebook brand was long dead, and Meta is a good tech name even outside of AR/VR or metaverse. The fact that no one calls the company Facebook anymore shows that the rebrand was successful.
Very few outside of tech call it Meta. Just like no one calls Alphabet "Alphabet", they just say "Google".
1 reply →
>> The fact that no one calls the company Facebook anymore shows that the rebrand was successful.
Don't they? I have to remind myself that it's actually called Meta, I always call it facebook.
I still see people refer to “FAANG” regularly. Though, there have been times I’ve read “MAANG”… doesn’t quite feel the same.
1 reply →
> It worked.
Debatable.
Is it really? Instagram, arguably the most popular (or maybe just behind TikTok, I'm not sure) social network currently, has successfully disengaged from the tainted Facebook name entirely. It may seem like a small thing but I do think that has a deep impact on the average person's perception of the service. Especially in the younger generation, the Facebook name has a definite "ick" to it (is that what the kids say these days?), even if it's just because it's the "boomer social network" and not because of the myriad privacy concerns associated with it.
Is it possible all this was a major ploy to get around antitrust? I'm aware FB has been working on VR for a while even beyond the Oculus that they purchased but it's like... "Facebook bought Whatsapp, yes, but; we're Meta"
the rename came at a nadir of "Facebook" brand when there was lots of hate for misinfo, genocide incitement on the platform, etc. I think that's the more important context rather than "lol i bet we'll fool the antitrust guys w/ a quick name change"
Yeah fair enough, it was a dumb comment
Still, the rename to Meta was a cynical ploy regardless