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Comment by SoKamil

6 hours ago

> I’m not sure why SpaceX is doing this

One word: marketing.

A few more words: they’re struggling to find a niche where their ungodly expensive product makes more sense than the readily available alternatives. In this case, fair play it’s objectively better.

  • >A few more words: they’re struggling to find a niche where their ungodly expensive product makes more sense than the readily available alternatives

    pretty obvious you never worked for an ISP and forgot about all the `middle of nowhere` customers who have no high speed internet.

    even for me, in houston texas, we cant get fiber to the home and were stuck with AT&T DSL which was like $60 per month and ungodly slow. Also my GF and I both work from home and she does massive file uploads.

    had xfinity not been available starlink would be an easy choice. ive tried 5g hotspots and they are not super reliable.

    • I apologize for the initial ambiguous snippy comment.

      I'm an I.T. consultant in N. Carolina, and I've worked in very rural areas setting up connectivity for farms. Indeed, I have recommended StarLink on at least two occasions, albeit in concert with 4G/5G cellular (bad weather remains a problem). StarLink sounds great for airlines, RV's, boats, base camps, disaster relief--but those are almost all examples where affordability aren't usually high priorities, and I'm not sure if it's significantly better than upgrading geostationary satellite tech.

      I do firmly believe that StarLink is, at best, a flawed solution to the largely solvable problem in the context of rural broadband access. We very recently had federal programs and funding to advance cable/fiber rural broadband services, but it was so weighed down with bureaucratic cruft that basically nothing got done. I dunno if that specific provision of Biden's infrastructure bill remains law, but I'm pretty sure it ceased being a priority after the last election (not for nothing, StarLink had plenty to gain by those federal programs dying, although I have no direct knowledge that Musk, DOGE, et al made any direct moves to stop it--I think it was mainly the shite implementation/execution by the Biden administration).

      So "readily available" in the sense of "we could do it at any time, and it would be a helluva lot cheaper and more durable than continuously launching hundreds of satellites into LEO". Poor choice of words on my part, and even still I'm sure there's still plenty to disagree with there.

    • In all fairness, it was a qualified statement: "readily available alternatives". That immediately disqualifies customers stuck in the boonies, or a few hundred feet away from service coverage.

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  • It's not that expensive. The Starlink Mini is around $200, and service is $50/mo for 100gb.

    I've been somewhat skeptical of the addressable market (doesn't fiber + cell tower network offer good enough coverage?) but I know so many people who have put it on their RV, their boat, or are using it rurally that I've started changing my mind. And the service really is better than cell phone networks, which are far too patchy to provide reliable service at decent speed.

    And you can put it on standby mode for $5/mo, so you're not even really locked into $50/mo if you're occasionally doing travel where you want to stay connected.

    And in places like Africa, they've had to tightly rate limit new customers because demand is so high.

    • Yeah, as an RVer, I can tell you that you would probably be surprised by how much of the country does not have readily available cell service. And even if it does, they might not have it on your network.

      I was paying more to have SIM cards for all of the big three, and getting much less out of it

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    • Residential prices:

      100 Mbps down / 15-35 Mbps up, unlimited data, includes hardware rental: €29/month in Europe, $39/month in the US.

      200 Mbps down / 15-35 Mbps up, unlimited data, includes hardware rental: €49/month in Europe, $69/month in the US.

      400+ Mbps down / 20-40 Mbps up (QoS higher priority), unlimited data, includes hardware rental: €69/month in Europe, $109/month in the US.

      A good high-speed fiber connection is obviously better quality and value; but if you don't have one, then Starlink is absolutely the most competitive option you're going to get.

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  • They have several niches where the alternatives are more expensive and worse. Half the RVers in any park have it now. RVing teaches you how much of the country is not covered by cell signal. Boats.

    Another one I know first hand: food trucks. I do several events a year where cell signals get overwhelmed and cease to function, but I still have to process my credit cards. I’d say a solid 25% of food trucks are running these now.

  • In the (relatively) rural area that I live in, the only ISP options available were something like $75/mo for 10mbsp speeds. Starlink was an incredible blessing when it became available. Legitimately feels like magic in comparison to the existing options we had.