Comment by peterw__

Thinking first just isn't cost-effective anymore.

So many companies and products were built on a pivot. Why try to imagine the exact problem, user, success, etc. when you can build in seconds (or more reasonably days) and then find the right users' problems to rebuild around from actual users?

It might feel like kicking the can down the road. But it's a much more informed decision when users churn or they don't. And you can reach that decision point just about as quickly as a long thinking/planning phase.

Thinking while building is bad when paying multiple high-dollar humans for months per rebuild. It's arguably better when a full redesign costs you $10.57.