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Comment by MarkusQ

7 hours ago

I can confirm the later effect; prior to the internet, my primary exposure to sans serif fonts were government documents and forms, and advertisements, neither of which inculcated an association with any virtues.

Perhaps you should compare government documents and forms from different governments. UK government forms are extraordinarily beautiful, and welcoming, and are easy to fill out. US government forms, on the other hand, seem almost calculated to be unfriendly, and are incredibly difficult to fill out even when you use supporting instructions. It almost seems like they have been deliberately designed so that they cannot be filled out without the assistance of a lawyer. Canadian forms seem pretty neutral, and practical, but are nowhere near as pleasant to fill out as UK forms are.