Comment by adrian_b

Looks like using expensive technology to provide exactly the same effect that was provided by the cheap starch-based adhesives that were used for paper when I was a child.

I really hate the people who have thought that it is a good idea to replace the water-soluble starch-based adhesives that were used for labels on bottles when I was a child with modern adhesives that are insoluble in water and which are a huge PITA if you want to reuse a bottle and you want to remove the labels from it.