Comment by vova_hn2

> From a naive perspective, more usage should mean more revenue since customers pay per token.

They are not limiting usage through the API with per token payment.

They are limiting usage through a subscription that gives you a lot (but they won't tell you how much exactly) of tokens for a fixed monthly payment.

Using models through a subscription tends to be much cheaper than using the API and paying per token.

Anthropic provides cheap subscriptions with less profit or even at a loss (we don't know) to promote its own tools. Using subscription for third-party tools obviously defeats this purpose.