Comment by pandaman

Why would somebody transport a bike on car to London and ride on the streets crowded with pedestrians? And attach a massive bell to a carbon bike to facilitate that? The video shows that they have given these to delivery riders, which seems to be the target audience for a device like that. Seeing that this story is going viral everywhere it appears to be a quite a successful PR campaign. I doubt it's a real product though now I imagine similar devices will appear on Alibaba and Amazon.