Comment by allenu

I'm in total agreement regarding some designs that seem obvious later but really took several iterations to reach. There's definitely hindsight bias when a design works so well that it feels obvious.

My point was more that I've seen product demos where parts of a product were presented as having been pored over painstakingly when in reality it was decided on day one that it would work that way. However, because it's a prominent feature, it feels cheap to show the reality, so I get that for demos there's a bit of storytelling that goes into it so the audience feels like it was a revelation.

For UX that I've designed myself, I have definitely found that a lot of the great ones required a ton of iteration and almost "courage" to go against my initial bright ideas and look at things from a different perspective. It often required taking away elements that I thought were absolutely required at first but later realized made more sense to go without. If someone were to look at the final result, they would definitely think "Well, obviously that's how it should work." But more likely they'd have go through a similar journey that I did to come up with it if they hadn't seen the solution.

In a way it's like finding out how a magic trick worked. It's only obvious in retrospect.