← Back to context

Comment by spopejoy

4 hours ago

The story behind the numbers they present clearly demonstrates that X is censoring/shadowbanning them. Going from 600MM to 13MM impressions/yr -- losing 98% of their impressions! -- is no accident but clearly Musk's thumb on the scale.

Imagine what this means if you are trying to gauge impact of a post. Remember, X is giving them zero information about who they're preventing from seeing it. Impressions is the main datapoint so if you can't figure out why you've lost 98% of your impact, how on earth are you going to evaluate it vs other platforms?

And yes, each platform has a cost. There's a LOT more to social strategy than just "copy and paste this announce to every platform".

Is censorship the only possible explanation for the drop in impressions? Presumably the vast majority of impressions before were from bots.

They still get more engagement on X than on Bluesky.

Also, cross positing the same content on multiple platforms isn’t time consuming.

This is clearly EFF violating their stated commitment to political neutrality, and providing only a superficial and easily discredited rationale for cover.

I mean if you look at their Twitter feed, it is just “copy and paste this announce to every platform".

Having run a big account, I can see they’re making a lot of mistakes.

TBH their Twitter is really, really bad. I don’t think Elon Musk personally has to put his finger on any scale. I thought EFF would be his thing too, no?

  • On a decent social platform, it shouldn't even matter if their posting sucks or is lazy. If I followed them, I want to see their stuff. If I'm not seeing the posts of the accounts I follow, the site is not worth me using - same if ppl who explicitly followed me aren't seeing my posts.

  • > I don’t think Elon Musk personally has to put his finger on any scale. I thought EFF would be his thing too, no?

    Not sure why you would say that, I know he’s branded himself as a tech guy but beyond that nothing about the EFF seems to match his values.

    The EFF tried to sue him last year too: https://www.eff.org/press/releases/judge-rejects-governments...

    • Maybe, I haven’t been keeping up since the cracker machine stuff. I thought EFF was a GNU-adjacent thing any generic tech person supported. I guess I was wrong.

  • The thing is, unless their posts have only gotten bad recently, it's reasonable to assume that the drop in traffic is unrelated to post quality. Algorithms, changing audiences, etc. become better explanations.

It's not necessarily shadowbanning (although it could well be), given that it's been turned into a cesspit where huge numbers of users left and the ones still there are probably not the demographic that would engage with the EFF, it could just be a natural consequence of Musk's wrecking it.