Comment by tgma

Even if it were true, that is not the logic they cite though. They make up a story of the impressions were reduced relative to the platform's old days, not absolute terms; they don't address the cost of tweeting being minimal at all, almost certainly a year of tweeting would be less costly than writing a rant blog post against X. Many brands just autopost everything everywhere for syndication purposes.

So we know why they did it. They wanted to take a stance against X. They just didn't have the balls to say it out loud or the dignity to leave quietly.