Comment by fsckboy
13 hours ago
if the kickstarter campaign met its goals, but then their outgoing emails ended up in the spam folders, why does that say cancel? They cite "momentum", but doesn't the fundraising success sustain the momentum of the project and team? solve the email problem and mail the sponsors again, what's the big deal, since when do sponsors need momentum if the goal has been met?
I’m glad I’m not the only one who can’t figure out what’s going on with this project and the cancellation.
I came to the Hacker News comments thinking someone might have more information but I still don’t understand.
This. Totally confusing. Sounded like a very successful campaign, met goal. Why is the rest of that blog post (https://blog.fontawesome.com/pausing-kickstarter/) so negative and like it's a big disappointment? Like Font Awesome was expecting some lengthy constantly growing source of income from it? So weird. (and also, first I'm seeing anything about this or given any reason to pay attention to what Font Awesome is doing despite being a regular user of 11ty and involved with its small ecosystem for years)
And if '11ty devs' aren't big fans of the change etc, then who was rushing to support the Kickstarter? Who's funding this (and why?)
Sounds like they had a much larger actual goal in mind and the low “initial” goal was some kind of calculated marketing trick that didn’t work due to emails landing in spam.
This is how pretty much all big kickstarters work these days - the goal is set artificially low to be able to show off momentum and claim "funded in 24 hours!", and often the initial goal amount is funded by friends and family to further the illusion of success.
Most Kickstarters have a fake low goal so that they can hit it and "blow past it by 1000%!!!" If a Kickstarter hits its goal, but then still cancels, that typically wasn't their real goal.
Maybe fans of font awesome? I backed their first kickstarters a few years ago and got notified about this one now. Possible that enough prior backers were interested enough by the pitch to feed the new one.
And about pausing the kickstarter: only makes sense if the initial goal wasnt the real goal. A successful kickstarter raises more overall money when users jump onboard the successful campaign, so you ask for less than you need to get more than if you asked for how much you really need. Pretty common.