Comment by Youden
1 day ago
How do you get email addresses? Do people freely and explicitly choose to sign up to your mailing list, or is it baggage that you're forcing on them without their consent?
I notice that when I go to https://fontawesome.com/ and click "Start for Free", I'm asked for my email address. This isn't necessary for me to use the icons. I just need a page that tells me to add the necessary tags for cdnjs [0].
I think your problem is dissonance between what you think your users want and what they actually want. If I had to sign up for a mailing list in order to use every frontend development library I've ever used, and their emails actually made it past my spam filter, I'd never see anything else.
I think Google's doing the right thing here. You need to separate your newsletter and product updates from people who just want to set up the icons and move on with their lives.
I don’t know if this is true with Font Awesome, but more and more companies are spamming my inbox despite disabling any promotional emails in their settings.
So, I mark any unwanted email as spam in Gmail immediately, and even leave bad reviews.
Having my email address is not the same as having my consent. Stop trying to roofie us with malicious EULAs.
I remember there was a thread some years back with an article complaining that you get emails immediately on sign up, but that it can take up to 10 days to stop receiving emails when you unsubscribe.
One spammer said they could use the same servers for both but when you unsubscribe you have immediately signaled that you are now losing him money. So he uses the slowest cheapest part of the stack for removal. He will never fix it and doesn't care if you get some more spam after you unsubscribe since he has done the bare minimum.
If I get a single email after I've unsubscribed I go back in my inbox and mark every single email I ever received as spam.
My phone network provider ran some "12 days of Christmas" promotion last year which entailed a spam email trying to hawk me crap I don't need every single day. When I tried to opt-out they told me it would take a month. I emailed the ICO and the network provider's complaints team and miraculously they were able to remove me from the mailing list immediately.
> but that it can take up to 10 days to stop receiving emails when you unsubscribe
This is a really bad business practice, people will just mark your mail as spam and the likelyhood of other people seeing your mails will drop
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> One spammer said they could use the same servers for both but when you unsubscribe you have immediately signaled that you are now losing him money. So he uses the slowest cheapest part of the stack for removal.
Hmm, wouldn't you want to remove the money losing people as soon as possible, so you don't waste even more money on them?
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It’s because transactional email and marketing email are two different systems.
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> If I get a single email after I've unsubscribed I go back in my inbox and mark every single email I ever received as spam.
Fuck me, that is brutal and could absolutely ruin your SES complaint rate - even with the suppression filter on, as the emails are already in your inbox.
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I have done the opposite We had a million people enter their email over the last decade We haven’t messaged a single one.
Now we plan to start sending out a newsletter. For many, they may have forgotten downloading the app, but they might still appreciate it. If not - they can u subscribe.
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>more and more companies are spamming my inbox despite disabling any promotional emails in their settings.
The other trick I've noticed is companies will add new categories and default those on. I'll see a whole page of categories and somehow the last one will be enabled even though I'm sure I'd have turned them all off when I disabled the bulk of them.
Or add junk to existing categories. Amazon are sending me a ton of notifications for their “Haul” shop but I have absolutely zero interest in the cheapest made shit. No way to turn off those notifications without disabling the entire category.
True.
Another worse offender is gitlab. They send promotions hidden as a part of this is obligatory account related into telling blah blah and adding BTW see these extra features for more payments.
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LinkedIn does this and it is annoying
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"Terms of use" update emails seem to be a new way to remind you about a service too.
It's the same with app notifications. I get a new app and it asks to turn on notifications. I need to get timely updates on stuff happening in the app so I click yes. Suddenly every day my phone's notification drawer is just full of spam from that app that is not relevant to what I actually need the app for. For most legit apps, they'll break out the notifications settings so you can turn off the marketing stream but leave on the critical stream.
Apps like Rollo will complain on every launch that it cannot spam you with notifications if you don’t enable it.
Honda doesn’t let you find where your car is (which is a paid service) unless you share your precise location with them.
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Stripe does this to me and it's starting to get annoying. They offer an unsubscribe option to remove you from current mailing lists but perpetually have you auto added to new mailing lists effectively making the unsubscribe option useless.
I wrote about this recently: https://honeypot.net/2026/03/12/one-of-our-credit-card.html
We got political spam from one of our credit card issuers. It ended with this BS:
> ABOUT THIS EMAIL: This email was sent by [lender] to provide important account servicing information regarding your [lender] account. You may receive account servicing emails even if you have requested not to receive marketing offers by email for your [lender] account.
That outright lie had me ready to toss a brick through their front door. I haven’t been that righteously furious in ages.
Intel did this to me with a job application... they just sent tons of promo shit even after I unsubscribed
And people wonder why I make unique email addresses for every site and even multiple for some sites. It's for exactly this (and to see who's selling it). My only real recourse is to delete the email address. Thanks mozmail, and thanks bitwarden for integrating. But it's also dumb as shit that we have to do things like this.
> And people wonder why I make unique email addresses for every site and even multiple for some sites.
This, right here, is the solution.
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I do the same. Gmail gives me a single, standardized interface for opting out of emails: mark it as spam. All the various companies I've given my email to, on the other hand, give me different, either clunky or often outright broken interfaces for opting out. There's no direct financial incentive for them to invest in making ethical, robust opt-out systems.
However well meaning, collectively all those companies are still just a bunch of sociopaths. This might be a bit dark, but I think a reasonable real world analogy here is stalkers and restraining orders. A stalker isn't motivated to listen to you when you tell them to stop talking to you. That's why you get the restraining order.
I've noticed the same. Companies are disguising what are obviously marketing, advertising, or promotional content as "transactional." Experian is probably the most famous of these offenders. They send "transactional" emails every month that can't be opted out of when they notice changes in my credit file (everyone's credit file changes every month almost by definition!) It's scummy, intentional, and IMO breaking the law.
> They send "transactional" emails every month that can't be opted out of when they notice changes in my credit file
And you can't even try to unsubscribe without creating an account. And, if I don't _have_ an account, it is (pretty much by definition) NOT transactional.
Are you an entrepreneur or an employee?
Do you know how exceedingly hard it is to grow a business and how shameless you have to be in the face of adversity to make it work?
It sucks. You have to do this stuff to get a customer relationship. The thing Apple and Google get for free and try so hard to snip you out of.
Maybe it wouldn't be so bad if we regulated market monopolies and caused them to break up. More money to go around.
Font Awesome is a good business, but you know the gettings are tough when they have to do this.
A lot of y'all complain about this, then act surprised when businesses have to lay off or go under. We can't all be advertising behemoths like Google.
Google, which by the way, used monopoly power to take 92% of "URL bars" and turn them into proxy bidding wars for brands and trademarks they do not own. Totally illegal horse shit that passes costs onto consumers and makes it easier for big business to squash small brands (I've had big business spend ads on my tiny little trademark).
You're all angry at the wrong people.
I understand the sentiment and know how hard it is to advance in business especially within all the noise.
However, that doesn’t change the fact that I don’t want to be spammed and will even use the nuclear option and delete my account completely if spamming continues.
Your customers are not your minions, some would accept such communication and some would refuse. Tricking users into receiving emails will not work in the long term if your products suck.
But that same exact logic applies to "it's really hard to succeed, so I'm going to just mug some people to get the money I need". I'm sorry, but "its hard to succeed, so I'm justified in being unethical" is _not_ a valid excuse.
I am an entrepeneur, not an employee. Never took VC money, boostrapped from very little. They're right though. Yes, Apple and Google need to be broken up. No, you absolutely don't need to be shameless and send spam emails to make it work. You don't need to spend money on Google Ads either.
Get this through your head: I. do. not. want. to. be. in. a. relationship. with. you. Using your product or service one time is not consent. Finding partners is hard, but that is no reason to propose marriage on the first date, and that strategy will not work well. No means no.
so the only way to grow a business is to sell to people who tolerate spam and avoid those who don't?
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>Do you know how exceedingly hard it is to grow a business
how is this my problem? Do you think wanting to be one of the cool entrepreneurs is a right or something? I don't care if the in your words shameless hustle goes under because you're spamming my mail with your fifteenth startup idea, that's my attention you're wasting, go get a real job.
I'll take trustworthy big business over shameless small business, I hope Google filters more of the stuff. I'm always astonished by people who try to justify their sketchy business practices with their underdog status. Those are by the way the exact same people who, once they succeed, do what they accuse Google of
No company has ever gained users by forcing emails on users.
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>You're all angry at the wrong people.
No. We're not. Perhaps we should be angry at both, but we definitely should be angry at you.
Spam is bad. If your business can't survive without sending spam, your business shouldn't survive.
Who’s angry? We’re just not interested in someone else’s unethical and unwelcome business practices and are acting to curtail its impact.
Your dreams of business success aren’t my problem, and neither is your shamelessness.
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A lot of y'all treat customers like shit - spam them, engage in dark patterns, constantly try to upsell, ask them to fill out surveys before they've completed a single purchase - then act surprised when businesses have to lay off or go under.
> Do you know how exceedingly hard it is to grow a business
This reminds me of a local bricks and mortar small business that closed down and the wife posted a completely tone deaf:
"It is a horrible shame that our long sought out dream had to die because the local "community" was not willing to support it."
I missed the part where "community" meant we are obligated to expend our own resources for your profit.
Doubly galling was the fact that there was generally "his n hers" G Wagons parked out front of their business. Doing better than 95% of the community and still pissed that the community wasn't giving them more.
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You're asking for others to take abuse on your behalf because your needs are more important than theirs. You're abusive. Stop coping and admit the truth. You're part of the problem but wrapping it in victimhood.
Fun quote from the OP:
> But here’s the part that really gets us. At our CORE, our instinct is to only email folks when we actually have something fun to share. A big release, something we’re excited about, news worth your time.
I would prefer not to give my email address to a company that thinks that this should give them a good email reputation. If you email me because you are excited and I’m not, I probably think of it as spam.
During a 1 month period (2024-03-26 to 2024-04-25) FontAwesome sent me 18 different marketing emails, including 4 in one day. I am not sure that matches with their supposed 'instinct' and I am unsurprised that they have a bad email reputation.
Every single spam email ever sent is from someone who has “something fun to share” that they’re “excited about”.
If that’s really what you’re doing, show the open/click rates well above 80%.
I don't mind if a company sends me emails if I gave them my email address. As long as, when I click "unsubscribe" to the email, they stop. I don't want to have to go log back into their system and unsubscribe. I just want to click the unsubscribe button and have it be done - forever, not just until they add a new category for email.
I have a fair number of companies that send me emails (because I signed up for their service) on a "slow" basis (ie, when they have something interesting.. not just "every week, so you don't forget us). I don't mind those. Sometimes I read them, sometimes I don't. I don't unsubscribe and I don't mark them as spam.
I'm not saying you should be the same as me. I _am_ saying that, just because _you_ don't like it, doesn't make them "clearly in the wrong". Because there are people that feel like the way they are acting is reasonable.
> log back into their system and unsubscribe
FYI, requiring logging in to unsubscribe is a violation of the CAN-SPAM Act in the U.S., I just mark those as spam if they don't allow one-click unsubscribes.
I kinda don't mind period, since I just mark them as spam. As OP is finding out though they're in denial
It's actually worse. I just signed up with a dummy email and the page says they need your email to create an account so, they can store the icon kits you've created. That kinda makes sense. But at no point do they ask you whether you want to subscribe to any form of newsletter. AFAICT not even the privacy policy mentions anything about that. You're just subscribed automatically. So by definition anything not crucial for creating the account is literal spam. I'm not even sure that's legal under GDPR.
But the thing that might actually be killing their reputation is that their mails seemingly come from different emails all looking like bounces+18741050-ecba-jopudmulwqqsumjwub=nespj.com@email.fontawesome.com. But even worse than that, the "confirm your email" email and the following "finish account setup" email came from two different sub-domains. Maybe this is just a new attempt to get around Google's spam filter, but it seems like the worst thing you could possibly do when sending emails.
> But even worse than that, the "confirm your email" email and the following "finish account setup" email came from two different sub-domains. Maybe this is just a new attempt to get around Google's spam filter, but it seems like the worst thing you could possibly do when sending emails.
Standard advice is to use one subdomain for "transaction" email (verification, invoices) and another for marketing
https://www.twilio.com/docs/sendgrid/onboarding/email-api/ev...
That is standard practice because you will need to cycle that marketing domain until the end of time as its email reputation sinks into the abyss. Because people don’t want spam.
So many of these "freemium" things will spam you relentlessly asking you to upgrade.
This one doesn't have the best history either, although it's officially open source, at least at one point the build system was private[0]. I've not kept up with the drama, so I have no idea if that is still the case.
[0] https://github.com/FortAwesome/Font-Awesome/issues/12199#iss...
And I would definitely mark these emails as spam. When a company sends me emails I don't want, I mark them as spam. I don't care about the technical rules or if you tricked me into wherein. If it's unwanted non-transactional email, it's spam and you deserve to be kicked off the global email network. You may think you're sending only one email a week so you're fine. Cool, well my inbox gets one "technically compliant" spam email per hour and you have equal responsibility to all the rest of them.
> This isn't necessary for me to use the icons.
True, but all the information about non-kit deployments is available lower on the page.
Yeah but that doesn't matter. The misdirection about needing the email address to download is working as intended, getting unwilling subscribers who then mark you as spam when they see your emails, and you get blackholed.
The solution isn't a legalese CYA "but there's an alternative", it's to only sign up people who want to hear from you.
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