Comment by kcexn

I feel like there is a lot of nuance around this topic that is getting lost in the noise.

The direct and indirect financial impact of technical decisions are indeed hard to measure. But some technical decisions definitely have greater financial impact than others. Even if it's hard to precisely quantify the financial costs/benefits of every decision. It is possible to order them relatively. X is likely to make more money than Y. So we do X first and Y later.

There is a significant amount of chance involved in whether a product/feature will even make money at all. So even good plans with measurably positive expected value could end up losing money.

Just because it's impossible to be 100% certain of the outcome of any decision. Doesn't mean we should throw the baby out with the bathwater.