Comment by EGreg

So basically — you are affirming the point of the OP whose article was shared.

Wait too long — respect people’s attention and time so much that you don’t send them anything unless it is ready and benefits them - and apparently it’s spam when you finally do contact them. Meanwhile, if you were just drip feeding them slop once a month, then you’re fine.

I happen to agree with the article author, the email ecosystem is totally broken, that’s far more of a problem than small teams who have well-meaning intentions and respect for their users’ time. You’re blaming the victim, rather than the email system that’s open to SPAM and dominated by gmail.