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Comment by fusslo

4 days ago

I see a lot of comments saying all the guesses are totally wrong or horoscope-like.

But, can I offer a quandary? Some companies won't care if it's wrong.

If some executive decides to buy into AI profiling like this, and make customer decisions based on it, then how would the customer ever know:

1. why they are being treated differently

2. know how or why to correct it

I don't know if it's scarier being RIGHT or WRONG

Also to generate value they don't need to be 100% right. Judging you on 10 metrics and being wrong about nine of them still allows them to show you highly relevant ads on that one metric they got right. Which is a win for them compared to showing you random ads

Since it's just the source of information that's different, and not the type of usage extracted, I'd assume you could check it like you could check anything else google knows about you: Settings -> Privacy and security -> Ad privacy

It's not like google weren't routinely wrong about who you were. I was a "30-40 years" "man" "have kids" ever since I was a teen.