Comment by intended

I think you are correct in asserting the mercy-disciple of market forces.

I also think that counter points on the inhumanity of firms, misses that economies are an objective way to structure incentives to achieve subjective ends.

If you want more money to travel to other parts of the pyramid, or you want to disincentivize certain behavior, then economic incentives can be set up to achieve those goals.

Expecting firms to do charity is pointless. Expecting firms to optimize under constraints is not.