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Comment by carefree-bob

6 hours ago

Apple didn't use to be a status symbol. I think they earned it. And the fact that they are going all in on Neo tells me they don't care about the status symbol part as much as the profit maximizing. Let me know when Ferrari sells an affordable car.

Yep - Apple have worked through to becoming a luxury, upscale brand and there is no reason for them right now to change from that perception with their current market upper hand