Comment by Aachen

> Apple has really become the biggest possible version of itself without losing its values.

Such as Think Different, where you don't need to comply with the standard ways of doing things?

From a Steve Jobs interview in relation to this statement:

> When you grow up you tend to get told the world is the way it is and your job is just to live your life inside the world. Try not to bash into the walls too much. Try to have a nice family life, have fun, save a little money.

> That's a very limited life. Life can be much broader once you discover one simple fact, and that is - everything around you that you call life, was made up by people that were no smarter than you. And you can change it, you can influence it, you can build your own things that other people can use.

(Via Wikipedia: https://en.wikipedia.org/wiki/Think_different)

I couldn't think of a company to whose hardware "your job is just to live your life inside [someone else's] world" applies more, though maybe that's because Oracle doesn't make consumer hardware products

Edit: I should probably add that this isn't meant as a purely negative statement: many people want to hand over digital control and have someone else be bothered with keeping the hardware running and curating what software they're allowed to run. It's not me, and it's not what Steve Jobs said Apple was about, but it's not that I don't understand why someone's grandma would choose it