Their strategy is more in-depth than that, and they’re more accurately looking for sharps. Somebody working minimum wage in a trailer betting for “their guy” isn’t a problem, even if they’re not going to make the book much money. Somebody working minimum wage in a trailer smurfing for a sharp can be a huge problem. You can read first hand info from professional bettors, books don’t like to reveal their risk management methodology for obvious reasons.
You would think so, but you have to remember that customer profitability is exponentially distributed. I e., one addict gambling away their and their loved ones life savings is worth more than hundreds or thousands of regular players. Thus, focusing on acquiring and retaining such addicts makes perfect economic sense. So much that individual sign-ups are analyzed down to Facebook stalking and Streetview googling. Much in the same way the addicts hunt for the big win which will make them rich do the casinos hunt for the whales that will fund the whole office for months.
Streetview and a visual model seems excessive when there's plenty of databrokers straight up selling your mortgage info and shopping habits (from CC purchases)
Their strategy is more in-depth than that, and they’re more accurately looking for sharps. Somebody working minimum wage in a trailer betting for “their guy” isn’t a problem, even if they’re not going to make the book much money. Somebody working minimum wage in a trailer smurfing for a sharp can be a huge problem. You can read first hand info from professional bettors, books don’t like to reveal their risk management methodology for obvious reasons.
I know that people who work for at least one non-profit, use Google Streetview to see how much money they should ask people for.
A friend working in the business told me. I don't think it's a strategy the casinos would publicly disclose.
Seems quite cumbersome to do this manually when you can get purchasing power assessments at street-level granularity from data brokers.
You would think so, but you have to remember that customer profitability is exponentially distributed. I e., one addict gambling away their and their loved ones life savings is worth more than hundreds or thousands of regular players. Thus, focusing on acquiring and retaining such addicts makes perfect economic sense. So much that individual sign-ups are analyzed down to Facebook stalking and Streetview googling. Much in the same way the addicts hunt for the big win which will make them rich do the casinos hunt for the whales that will fund the whole office for months.
Streetview and a visual model seems excessive when there's plenty of databrokers straight up selling your mortgage info and shopping habits (from CC purchases)