Comment by throw0101d

> Why would anyone pay close attention to a company ?

Why would anyone pay close attention to a sports team? A musician? A writer?

But if you read Arment's post:

> As you grow into the leader that we know you can be, I urge you, on behalf of everyone who loves computers as much as we do, to protect and cultivate this spirit of Apple’s founders as the company’s top priority:

> *We love computers. We don’t hide that — we celebrate it!

> *We use computers to enhance our minds, lives, and abilities — not to be controlled, restricted, tricked, placated, angered, or surveilled.

> *Our computers work for us, with the utmost respect for our time, attention, money, data, and privacy.

> *We are customers and owners — not resources to be harvested, annoyed, or badgered into ever more services and upsells.

> Apple leads the industry in these values, but leading doesn’t always mean excelling. Remaining true to these values requires constant diligence, honest evaluation, introspection, and the audacity and courage to effect change.

* https://marco.org/2026/04/01/letter-to-john-ternus

Perhaps if more companies had values besides "shareholder value"[1] the world would be a better place.

[1] https://en.wikipedia.org/wiki/Friedman_doctrine