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Comment by ricardobayes

9 hours ago

Yes, let's hope. And also let's hope that innovation will be more "iPhone" and less "Apple Vision Pro".

It isn't innovation if you don't get 99 Vision Pro's per iPhone.

  • Exactly - Apple needs to be making MORE bets, not LESS.

    Apple VisionPro may turn out to be an iPod HiFi, iTunes Ping, eMate, Pippin, Newton, Macintosh Portable, Lisa.. etc.

    Or it may turn out in 5-10 years to be a contributor like AppleTV, Watches, etc.

    I don't even care which it turns out to be, I want to see them taking bets like this every year or two, not once per decade.

    The fact that the list of "Failed Apple Products" returns a lot more stuff from 80s/90s/00s and very little from 10s/20s tells you how little they make bets anymore.

    Most of the post-2010 "failures" are accessories/parts/iterations rather than completely new product categories.

    • I don't. That's how you get Google's graveyard. I want them to make a bet and nurture it, like they already do.

  • You can choose not to ship the 99.

    • You choose not to ship maybe 90 of those 99, because it's obvious before shipping that they won't work. The rest you have to ship before it becomes obvious they're not that last blessed one.

    • Shipping is part of the process.

      Stated preferences vs revealed preferences.

      Polling / focus groups vs sales.

      You never really know what works until it works.