Comment by JohnFen

Extracting any useful signal from brands requires keeping up with news about the businesses, and keeping track of various sub-labels and the hieroglyphic knowledge to distinguish them, which is so fucking tedious but is still easier than evaluating every single garment you're interested in in-person (and developing the skills and knowledge to perform that evaluation).

Or you just have enough money to buy only from less-widely-known but actually-good brands and don't worry much about price. The ones that haven't started cashing in on their "high class" branding by moving down-market toward the middle class... yet.

This is the rational response to this "financialization" of brands, and it leads to high-quality goods being chased out of the market entirely (see "The Market for Lemons"), except for ultra-expensive niche brands

Have you ever thought "I won't use Google products because they keep killing them?" or "nobody got fired for buying Intel?"