Comment by celsoazevedo

In the areas I specifically mentioned? No, they don't push that hard.

Apple introduced 48MP camera sensors many years after they became available. For the past 2 or 3 years, there have been devices with much better cameras, but again, they're not iPhones. Some phones have been charging at peak 40-100W for a while, so when you look at Apple's 30-40W, it's not that impressive, is it? In a year or so they may release a foldable phone, but Samsung is already on the 7th iteration of the Fold. And so on.

It doesn't make their SoCs less impressive (typing this on a M4 Mac!) or the shipping of so many devices a lesser feat, but Apple is very conservative with iPhones, and that's very apparent when you look at all phones out there.