Comment by bjourne

You would think so, but you have to remember that customer profitability is exponentially distributed. I e., one addict gambling away their and their loved ones life savings is worth more than hundreds or thousands of regular players. Thus, focusing on acquiring and retaining such addicts makes perfect economic sense. So much that individual sign-ups are analyzed down to Facebook stalking and Streetview googling. Much in the same way the addicts hunt for the big win which will make them rich do the casinos hunt for the whales that will fund the whole office for months.