Comment by AlexB138
3 hours ago
Is there a review platform that focuses on brands, rather than on stores? For instance, if I look for Brooks Brothers reviews, I get reviews of individual stores, of their website, and a couple articles talking about the business. It seems like a good way to combat the information asymmetry being exploited here would be a trustworthy (I know, good luck) review platform that focuses on overall brands, rather than specific outlet channels. This seems like it ought to exist, but I'm not aware of where.
It seems like that may be partly what this site is trying to build with the ledger, but it looks focused only on the "bad".
Author here. The Ledger is designed to cover both sides. 59 Approved brands right now, 31 on Watchlist, plus the Avoid list and Former Great. It's meant to answer "what's still worth buying" just as much as "what's not."
It's a living document and has just been released - will be expanded quickly
Very curious to see what you do with it. I like the premise very much and will be checking back to see how it develops.
Just as feedback, the reason I got the feeling that it was largely focused on "the bad" is that the "approved" entries seem much lower signal. For instance, I opened Leatherman to get a sense of why it was approved, but there was essentially no information there other than ownership. Maybe that's your focus, but it's a little difficult to get a sense of why I should be confident in it as a buyer.
Best luck with the project, it seems like meaningful work.
Trawling Reddit with great care and a critical eye, plus obscurer topic-specific forums, is the best solution I've come up with. Though even those are full lies-for-pay (advertising) especially on Reddit.