By "one action" you mean the systematic war against 3rd party app stores and payments in the EU and elsewhere? By actions like this they made them so unappealing they basically destroyed any chance of success. Very anti-competitive and nasty behaviour, I think.
He micro-managed minimizing the cost of developers using third party payments in apps, so his nonchalance to ROI is likely overstated - or changed significantly since 2014.
Seems like they're just mentioning one action from Tim Cook take they personally didn't approve of.
By "one action" you mean the systematic war against 3rd party app stores and payments in the EU and elsewhere? By actions like this they made them so unappealing they basically destroyed any chance of success. Very anti-competitive and nasty behaviour, I think.
That's a perfectly reasonable opinion for you to have.
He micro-managed minimizing the cost of developers using third party payments in apps, so his nonchalance to ROI is likely overstated - or changed significantly since 2014.
That’s a pretty non sequitur. Nobody said he wasn’t concerned with ROI. He’s said that not every decision is based on ROI.