Comment by proggy

> versus going into producing TV shows and movies because Hollywood people are fun to hang out with

I disagree with this take quite a bit. Yes, software could be better, but Apple TV+ has given dozens of shows the budget and freedom to produce some truly generation-defining art. Ted Lasso, Severance, and For All Mankind are huge stand-outs in their scope, depth, and ambition. For instance, the latter is produced by Sony, yet you see nearly zero product placement, which has been a hallmark of the studio for over a decade now. Putting gobs of money into storytelling yields purer, and therefore more compelling, narratives that will hold up well over time and represent the best of what we are capable of. At the same time, Apple TV+ as a subscription service is also a very convenient way for Apple to weather any ups and downs in the physical product categories.