Comment by narcraft
4 hours ago
There's no magic necessary. TFA highlights the exact mechanism by which markets can fill a gap or need via entrepreneurship when incumbents fail to deliver what customers want. It's not guaranteed to happen or work in every case, but there's money to be made by giving people what they actually want.
A lot of electronics is useful, it can reduce fuel use or help with more accurate driving.
Farmers are just pissed they lose the ability to repair the vehicle easily or get stuck with monthly subscription because tractor company has changed the terms and you are praying they don't change it further.
A modern John Deere tractor with a robust right-to-repair would still be a pain to do maintenance on. A big part of the reason people want old tractors is because they don't have these additional computer controlled systems which break and require time and effort to fix.
It's almost as if freedom only exists for those with the money to hire lawyers to make it happen. Farmers are basically screwed in that their location at the bottom foundation level of society really ties their hands in what they can get away with before things start getting tumultuous. Yet get a few factories under your belt and enshittify, and suddenly it's all "your way or the highway". Odd that.
It would be nice if this could happen more smoothly and rapidly, without some random people having to become experts in tractors from the ground up, and that's what regulations could help with. Say, if it was legal to copy from the best.
But the company in the article isn't filling the gap. Farm owners want the technology. They don't want to be held hostage over the technology when it needs maintenance, repair, or adaptation after the initial sale.