Comment by bitpush

> hey are just focused on privacy and are likely waiting for the time when local models become efficient enough to run on iPhones (which is quickly becoming a reality).

This is such revisionist history. They were not strategicially waiting. They tried, really really hard. The entire iPhone 16 pro was built on AI. Heck, they even (re)named it as Apple Intelligence.

Remember, this is the same time when Microsoft launched Copilot (RIP), Google launched Gemini, OpenAI with ChatGPT etc.

--- They had to walk back hard because it was a flop. They might be accidentally successful because they are a company with multiple strengths, but dont think of it as they were sitting AI out.