Comment by serf
11 hours ago
in my car circles the 968 was seen as a total pos that was really just sort of trying to compete with the RX-7 and Fairlady, do a worse job at being a good sports car than them, and push the brand into further cheapened territory towards the every-person for the sake of financial incentive while inflating the cost of their premium offering, the 911.
1:1 example, but i'm not sure those were the points being made here.
The 968 is such a weird choice for this when the Boxster exists, did basically everything better, was a major commercial success, and has spawned a line of cars that many argue are better than the 911 except for the name and traditionalist-fandom over exact engine position that prevents Porsche from giving them all the biggest engines and fanciest tech.
But the Boxster didn't try to replace the 911 on day one. Or even go after the other 300ZX/Supra/whatever 2+2s on day one. It was instead nearly a whole-cloth "what if pure 2-seater convertible driver's car, but the best possible version" upscale-Miata initially, which wasn't an existing segment at all, and being roadster-first was a key separator from the also-2-seater Corvette.
(The iPhone or iPad were arguable Apple's Boxster "entry-level that ends up dominating sales and growing into full blown new product lines" anyway, except that the comparison eventually falls down because the form factor difference with the Mac is much more of a fundamental separation. So maybe Apple's Boxster is instead the laptop in the first place, which wiped out most of their desktop workstation business by the early-2010s at latest.)
I presume the 968 was chosen because it all seems like the Neo is only the first hurrah into this whole entry-level field for Apple.
Yeah this is looking at the 968 with rose tinted glasses. But a lot of the comparison does check out and the Neo is a fine on-ramp for first time macOS users just like the 968.