Comment by julianeon
11 hours ago
You are absolutely right and that jumped out at me. I should also point out the obvious: if people were selling online assets making $9k/year for $9k, there would be a line out the door of people lining up to buy them. If anyone here is selling an asset that makes $X a year for $X, I'll buy it! I make my money back in 12 months and everything else is profit.
So let's value it as it would be valued on, say, Flippa, a decent proxy for "the market." We would look at the monthly revenue: in this case, around $750/mo (which is 9k divided by 12). Then we'd do a multiple of the monthly revenue: 20 is low, 40 is normal. I would actually say 30 here, because this guy created the asset and I would bet he did it well and it's not junk. So let's say it's worth $22.5k.
So I think it would be more accurate to say, "I purchased the site in a deal through assets valued at about $42k, total."
[edit: updated the comment as I got confused about the thing being exchanged - it's a site the guy created that he transferred to make the sale]
There are tons of those offers. Carefull that 9k revenue doesn't come from $9000 of ads.
Yeah, but you have to scale the projections for uncertainty about the future, and exaggeration by the seller.
In particular, if someone on the internet tells me they’re making $x a month from spammy ads on a squatted domain, I immediately discount the claim substantially due to bullshit. I increase the discount rate if the person making the claim is trying to sell me said domain.
True, but if the guy contacting you is the actual owner of the website you use to buy domains, his credibility increases enormously. He said this person was a customer on his platform. When that guy says "I have a website which is making 10k/year," and I already trust the domain platform he created because I use it as a customer, I believe him.
> I believe him.
Enough to be motivated to proceed with due diligence.
Whatever any potential buyer considers that to mean for them.
You really think the owner of the marketplace doesn’t have an incentive to convince you to make a sizable transaction?
Projected revenues for this domain is at $100k this year!
How much are you trying to sell the domain for?
Uhh...about $100k.