Comment by kombookcha

Yeah, I think that's probably correct.

I do somewhat see the value in promoting specific, accessible meditative practices without necessarily using the word meditation for it, simply because it can be needlessly intimidating and put some people off because they come carrying a number of assumptions.

Maybe that same principle does also apply to exercise - some people will do it by accident and have a good time, but still balk at idea of doing capital E Exercise as a distinct activity in itself. Sometimes it really is just a mindset thing.