Fully agree. We really should punish companies that blatantly push this kind of mercenarism. I mean, every VP and CxO join a company, he/she takes super short-sighted decisions that push some random metric a bit up, and then they leave with a huge performance bonus not caring if everything is worse. They won't be around to cope with the fallout as they are already in another company doing the same.
I am not again performance bonuses, but they should be attach to better metrics. Eg the number of happy users is still up in 3 years time. Or something like this.
This is my darkly optimistic take on enshittification:
Companies know how to make good product, but if they don't have "new and shiny" to impress us anymore, then their only alternative is to make things worse so they can heel turn and then make things "better" by unmaking all of the worse things they did.
They can also milk their customers coming and going in the process.
It's not "enshittify or lose", its just raw greed. Things will get better again, either that or a competitor will destroy them. Enshittification is just the current meta and a new one will come soon enough.
I don't think companies know how to make a good product any more. Conway's law won this battle.
I think it's that company management has no incentive to do well. So they have no reason to push this down to the bottom tier of workers who actually make the products. The feedback loop is open. They make an order, the product gets worse, the line goes up, they don't know the product got worse and they have no reason to care anyway.
When is the "get better" step? I've only ever seen two things happen mid- or post-enshittification:
1. The company builds a moat and just remains shit.
2. New entrants either displace the company entirely (most likely) or competition slows the enshittification process (distant second) or reverses it (almost never).
It's not clear to me why "get shitty" is a necessary step to this. What part of GitHub's executives' grand plan is "have a barely-functional service that randomly prevents people from working"?
> What part of GitHub's executives' grand plan is "have a barely-functional service
What about lock-in, being a monopoly? Why wouldn’t you maximize on saving costs? Sure some people leave, but the majority is not going anywhere. And if the platform dies they’ve made more money than to keep it alive.
The enshittification process milks the current product of all of the money that can be wrung from it by any means just shy of immolation.
Companies aren't getting cheap loans right now so they're desperate to juice their stocks so that upper management can secure their bonuses.
That's why "get shitty" is necessary.
When they've wrung it dry, pocketed all of the crumbs of raw cash they can get, then they'll either collapse due to overmilking their products or they'll realize that the only way to refatten the calf is to bring in new customers, so they'll unshittify it for the fresh infusion of customer money.
It's a cycle, and one I predict will inevitably lead to many of these companies' collapse.
Depends on how strong a moat really is, but it can be "enshittify and lose", too. Enlightened (as opposed to short-term) self-interest may pay off after two years or twenty, depending, and in the latter case, it may as well not pay off at all as far as a public company are concerned.
Fully agree. We really should punish companies that blatantly push this kind of mercenarism. I mean, every VP and CxO join a company, he/she takes super short-sighted decisions that push some random metric a bit up, and then they leave with a huge performance bonus not caring if everything is worse. They won't be around to cope with the fallout as they are already in another company doing the same.
I am not again performance bonuses, but they should be attach to better metrics. Eg the number of happy users is still up in 3 years time. Or something like this.
GitHub didn't have a CTO until 2017. Vlad Federov only started in 2024.
This is my darkly optimistic take on enshittification:
Companies know how to make good product, but if they don't have "new and shiny" to impress us anymore, then their only alternative is to make things worse so they can heel turn and then make things "better" by unmaking all of the worse things they did.
They can also milk their customers coming and going in the process.
It's not "enshittify or lose", its just raw greed. Things will get better again, either that or a competitor will destroy them. Enshittification is just the current meta and a new one will come soon enough.
I don't think companies know how to make a good product any more. Conway's law won this battle.
I think it's that company management has no incentive to do well. So they have no reason to push this down to the bottom tier of workers who actually make the products. The feedback loop is open. They make an order, the product gets worse, the line goes up, they don't know the product got worse and they have no reason to care anyway.
Slop didn't start with AI.
The West already forgot how to manufacture things, and we are now forgetting how to code: https://news.ycombinator.com/item?id=47907879
When is the "get better" step? I've only ever seen two things happen mid- or post-enshittification:
It's not clear to me why "get shitty" is a necessary step to this. What part of GitHub's executives' grand plan is "have a barely-functional service that randomly prevents people from working"?
> What part of GitHub's executives' grand plan is "have a barely-functional service
What about lock-in, being a monopoly? Why wouldn’t you maximize on saving costs? Sure some people leave, but the majority is not going anywhere. And if the platform dies they’ve made more money than to keep it alive.
The enshittification process milks the current product of all of the money that can be wrung from it by any means just shy of immolation.
Companies aren't getting cheap loans right now so they're desperate to juice their stocks so that upper management can secure their bonuses.
That's why "get shitty" is necessary.
When they've wrung it dry, pocketed all of the crumbs of raw cash they can get, then they'll either collapse due to overmilking their products or they'll realize that the only way to refatten the calf is to bring in new customers, so they'll unshittify it for the fresh infusion of customer money.
It's a cycle, and one I predict will inevitably lead to many of these companies' collapse.
> It's not "enshittify or lose"
I think it’s “find natural monopoly and reduce costs (aka enshittify)”.
Github is a natural monopoly and users cannot go anywhere. Unless you’re famous like Mitchell Hashimoto.
Depends on how strong a moat really is, but it can be "enshittify and lose", too. Enlightened (as opposed to short-term) self-interest may pay off after two years or twenty, depending, and in the latter case, it may as well not pay off at all as far as a public company are concerned.
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