Comment by ticulatedspline

I think that's where they want to be. feels like everyone knows it too, that the long term expectation is basically being able to buy ad words and have LLMs lean responses towards whatever people bought.

Seems the playing field is a bit too open though, models are more fungible than the companies would hope so most of the current moat is brand based and seems like they're not ready to go all "Black Mirror" on us just yet.